End of the introductory course
End of the introductory course We’ve reached the end of the introductory course. There’s so much more marketing content to […]
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Building a marketing budget
Building a marketing budget Identifying goals, reviewing past performance, and allocating resources strategically are key steps to building a budget.
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Handling marketing crises with grace
Handling marketing crises with grace Navigating the complex world of marketing inevitably involves facing crises. How these crises are managed
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Emails and Automation
Emails and Automation Email automation emerges as a powerful tool for marketers to personalise engagement and streamline communication. In this
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Chatbots and automation
Chatbots and marketing automation Chatbots, virtual assistants, offer instant engagement, 24/7 availability, cost-efficiency, and scalability. They can be a great
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Marketing Automation
Let the system take the strain with marketing automation Here we unravel the game-changing realm of marketing automation. The spotlight
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Get seen locally with local SEO
Get seen locally with SEO Local SEO tactics, from strategic keyword use to claiming search engine listings, online directories, and
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Re-targeting
Engaging your audience – again Unlike broadening your audience, retargeting focuses on those who’ve shown interest. With only 2% converting
User Experience
5 tips to improve the user experience of your website Crafting a standout website is like telling a compelling story
Testing
Test it! A/B testing, also known as split testing, is a valuable method for marketers to measure the effectiveness of
Story telling
We are made of stories – so what’s yours? Brand storytelling is the art of using marketing to establish connections
Customer Relationship Management
Customer Relationship Management CRM, or Customer Relationship Management, is software that manages customer relations through a database. Various CRMs exist,
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